Top 5 Navigation and Maps Apps on iOS in Mexico: Q3 2023

Throughout Q3 2023, the navigation and maps category on iOS in Mexico saw diverse trends across the top 5 applications. Here’s a breakdown of their performance based on data from Sensor Tower.

Google Maps maintained a strong presence with weekly downloads peaking at approximately 98K in the last week of September. Active users fluctuated slightly but remained robust, starting at around 3.7M at the beginning of the quarter and ending at nearly the same figure.

Waze Navigation & Live Traffic experienced steady weekly downloads, consistently hovering around 15K to 16K. Active users showed a positive trend, increasing from about 489K in late June to approximately 547K by the end of September.

Google Earth saw moderate weekly downloads, with a notable peak of around 8.6K in mid-September. Active users remained relatively stable, ranging from 48K to 52K throughout the quarter.

Tu Tag PASE had a consistent download rate, with weekly downloads ranging between 3K and 4K. The number of active users increased slightly from around 41K to 44K over the quarter.

Circuit Route Planner showed an upward trajectory in revenue, peaking at approximately $1K in the last week of September. Weekly downloads were stable, averaging around 700 to 800. Active users also saw a gradual increase, ending the quarter at about 1.8K.

For more detailed insights, including further data and trends, visit Sensor Tower.